News
What Is Demi-Fine Jewellery? The Category India's Smartest Shoppers Are Quietly Moving Toward
|Myraé
Between fashion jewellery that turns your skin green and gold pieces you never wear, there is a third category most people don't know exists. Here's what demi-fine jewellery is and why it's India's fastest-growing jewellery segment.
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She Bought It Herself: Why Indian Women Are Choosing Jewellery on Their Own Terms
|Myraé
74.8% of women now buy jewellery for themselves. This is what that shift looks like in India, what's driving it, and what it means for how women think about jewellery in 2026.
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Moissanite vs Diamond: An Honest Guide for Indian Women (2026)
|Myraé
Most moissanite vs diamond guides are written for Americans buying in dollars. This one covers the science, Indian pricing, the new BIS 2026 regulations, and what actually matters for daily...
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Why modern Indian women are moving from locker jewellery to daily-wear luxury
|Myraé Journal
Why modern Indian women are choosing jewellery they actually wear, not pieces that stay locked away for someday.
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The World's Biggest Moissanite Company Just Filed for Bankruptcy. Here's What That Actually Means
|Aaman Shah
Discover the truth behind the recent bankruptcy of Charles & Colvard, the leading moissanite producer. Despite their filing for Chapter 11, moissanite remains a vibrant and valuable gemstone option. In this article, we explore the reasons behind the bankruptcy, including the drastic price drop of lab-grown diamonds, while highlighting moissanite's unmatched qualities like durability, brilliance, and ethical sourcing. For Indian buyers, moissanite offers a perfect blend of beauty and practicality, making it a compelling choice for jewelry lovers. Dive into the facts and see why moissanite is far from over!
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